According to last Saturday's Express Housing expert* John Wriglesworth said: “I do not believe we will have a price crash ... I think there is more chance of finding Elvis on the moon than house prices crashing over the next five years".
Go figure.
* What sort of qualifications do you need to count as a 'housing expert'?
Classy
2 hours ago
4 comments:
Wrigglesworth used to work for UBS then went to the Cheltenham & Gloucester, as a mortgage analyst, and then he was a director of Bradford & Bingley. He's now a director of the Wrigglesworth Consultancy.
The Wrigglesworth Consultancy Ltd. supplied £3,187 worth of consultancy to the Ministry of Justice in 2007, as reported in Hansard.
He became one of the known names in the housing market because he made it his business to be ready to give quotes to journalists, take their calls etc. Company PRs tend to restrict themselves to company business, whilst analysts usually just hand their reports to their employers. Wrigglesworth worked out a specialized niche for himself.
How they are related:
The Wrigglesworth Consultancy hired Neil Henderson in early 2007 to head up its broadcast division. He came fresh from the ITN newsdesk in order to help the consultancy provide the background material which journalists need (because they have neither the time nor the skill nor the money to dig for themselves).
Wrigglesworth's Henderson urged PR practitioners to go out and meet broadcasters, and to keep an eye on industry trends. "I bet many PROs don't know that the BBC's Ten O'Clock News recently hired the former deputy editor of ITV News,"
He noted: "Anything that's a "time-bomb" , pensions or housing, for instance , makes for great coverage."
How it works. The consultancy understands both the client's material and the media's need for material to be neatly packaged. The days are long gone when a journalist could spend time chipping meaning out of a pile of company reports. (Only market analysts can afford to do that). Wrigglesworth puts those two together, for a fee.
Our resident advisor suggests you always observe the cardinal rule when asking about someone's point of view. 'Follow the money'.
Ooh. Ooh. Can I be one?
WOAR, brilliant. I'll become a consultant using your 1-2-3 step guide and Vindico can be a housing expert.
I was an Expert Witness once. The pay was all right but I did have to go and buy a suit and tie which the Revenue wouldn't allow me to set against tax. The argument seemed to be that I could wear them to a funeral. But perhaps I am digressing?
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