Saturday 30 May 2009

Milking a story for all it's worth (2)

Marks & Spencer got a lot of free publicity several years ago by launching a rumour that they'd charge higher prices for larger brassières, faux outrage ensued and the 'plan' was shelved. The repeated this stunt again this year, with the inevitable outcome, lots of press coverage, yadda yadda.

Somehow or other, their cunning PR department has managed to hash a story together out of the facts that the woman, whose breasts appeared in the infamous We boobed advertisement, a) exists, b) has a name, c) lives in London and d) used to be a 'youth worker', I mean, Jesus H Christ, how mundane can you get?

The punchline in the 'story' is that she told The Sun: “I nearly crashed my car when I saw the advert for the first time”. It's a nice photo and all, if you like that kind of thing, but how would she have known that they were her boobs, unless she had been told beforehand, in which case it wouldn't have been a surprise, would it?

Just for info, here's the picture that accompanied the article in The London Paper:

2 comments:

Andrew Zalotocky said...

I'm not sure how they could top that PR coup, unless their next campaign is based around the revelation that the owner of the cleavage is Kevin, 24, unemployed, from Macclesfield, who attributes his physique to "beer, chips and gravy". M&S and the Macc Lads, it's a match made in Hull.

James Higham said...

Mmmm.